IT Cosmetics® and Grapevine Partner on YouTube’s Largest Beauty Contest

Happy July! I can't believe it's already July 1st. And speaking of July, I wanted to remind you about YouTube’s largest beauty contest! I've written about it before, but now we're into the next phase of it. 

Over 3,300 beauty influencers entered the inaugural It Girl® Contest with the intentions of becoming 2015’s next IT Girl. The contest, which kicked off in May 2015, is conceptualized and presented by IT Cosmetics, and powered by Grapevine, a partner platform that connects brands with YouTube creators. 

In the first round of the contest, entrants submitted videos interpreting “Your Most Beautiful You”, detailing to viewers what makes them feel confident, bold, and of course, beautiful. 

As of July 1, the contest is in its second round, and entrants have been narrowed down to 20 semi-finalists. Each of these semi-finalists will each receive $1,000 in IT Cosmetics product for their next round’s video, focusing on problem-solving solutions to go live in July from the 16th through the 18th. Advancement to the final round will be based on:

o   Overall presentation and direction
o   Demonstration of a beauty-related problem/solution, and why it instills confidence
o   Educational value
o   Influence, including likes and views

At the close of Round 2, three winners will be selected and announced on July 28, 2015 to receive $5,000 and the opportunity to fly to New York to collaborate with the IT Cosmetics team on a new product innovation. For additional details, including rules and regulations, visit: www.itcosmetics.com/itgirlcontest


Best Drugstore Kiss-Proof Wedding Day Lipsticks

pic source
"I'm not getting married when I grow up," I once told my Granny Sugar.
"You aren't? Well, why not?" she asked with a slight chuckle in her voice.
"Because you have to kiss and you get pink lipstick everywhere," said four year old me very matter-of-factly.

The things kids think about! I do believe my worries have changed since then! Your wedding day is one of the most memorable and important moments of your life, and lipstick everywhere is just not cute. And speaking of lipstick, you don't have to spend a million bucks to look like it on your special day. 

I spent the past few months testing every single lipstick sold in drugstores that claimed to be long-wearing, long-lasting, 24-wear, etc. and now I'm here to share the best ones with you. I've used these on brides and swear by them. Keep reading for 5 kiss-proof liquid lipsticks, perfect for your wedding day (PS: already married or no current plans? Then you'll love these for those occasions when you need long-lasting lipstick):


All products mentioned are purchased by me unless stated.
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